Media Regulations - Advertisements (ASA)

 The ASA is the Advertising Standards Authority, which regulates the ads circling around UK media, making sure they stick to the advertising rules/codes. They regulate these ads by taking in complaints from the viewers, and then handling them accordingly. The consequences can range from warnings, to fines, to getting banned during the watershed (5am-9pm when children are likely watching media such as Youtube & TV), to being banned permanently.

Wild Deodorant Dirty Talk Case Study

Wild Cosmetics, a deodorant company, released an ad in 2022 titled 'Dirty Talk' 

 This ad was seen controversial as it was extremely suggestive in the movement of the actress at the start, as well as the subtle sexual talk done by her and the polar bear while in bed. A parent reported this ad to the ASA as their son had seen it on a YouTube video. Said video was a Minecraft video, likely a walkthrough of the game. These types of videos are targeted towards young children or young teens, who shouldn't be seeing ads such as the 'Dirty Talk'. The ASA responded to this complaint by sending a soft warning to Wild Cosmetics, telling them to regulate their targeted ads better as to not target children. Ever since then, at least publicly known, there hasn't been a complaint on the said Wild ad.

Advertisement Exposure

 1. Youtube - Nippon Paint Ad

2. Ultimate Guitar Tabs - Guitar Lesson Subscription Ad from guitarinstructor.com

3. CNN - Electric Bike Ad, we did this as a class, and almost everyone got different ads, I had the same as 1 other person though.

4. Youtube - Weight Gain Plan Ad

I compared the ads i get on the same website with a friend, on youtube. I got a weight gain Program Ad while he got a tips & tricks ad for dating women.

5. Instagram - NBA 2K game Ad

2nd one i compared with a friend, I got an NBA 2K ad on instagram because i often play sport games such as Fifa and I also follow a few basketball accounts, while he got a head & shoulder ad.

Magazine Terminology

 

Brief - Comp 1

My group and I consisting of me, Jason, Gemi and Baron have chosen the Film Opening Task as our COMPONENT 1. This is the brief for the task.

 Option 1: Film opening task (video)

Main task: the titles and opening of a new fiction film (to last a maximum of two minutes). Titles should follow the institutional conventions of commercial cinema. The task may be undertaken individually or as a group. There should be a maximum of four members to a group.

All images and text used in the main task must be original, and produced by the candidate(s). Sound should be predominantly original (dialogue and atmospheric sound), though music taken from an acknowledged source may be used as part of the soundtrack.


This task should be preceded by relevant preliminary exercises to build up candidates’ skills with equipment and their understanding of conventions.