A piece of media can target an audience with 2 different approaches. Demographics and Psychographics.
Demographics consist of age, gender, social class, income, ethnicity, income, location, star appeal, etc.
Psychographics consists of personality, behavior, values, interests, and spending habits.
Genres are another way that a piece of media can target an audience. It is used to categorize media products by using its characteristics.
A more specific kind of Genre would be a Sub-Genre.
Genre convention is the different elements that are found in a genre like demographics and psychographics.
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