Development Target Audiences - Doc

Demographics:

- Age: 16-20

- Gender: Male

- Location: Int

- Ethnicity: all

- Education: Mid

Pscyhographics:

- Interests: Sports, Games, Women, Film

- Values: Center left/liberal

- Lifestyle: Incel, Rulebreaking, Active, Stoner, 

- Social Class: Middle - High                                                                                                                                                                    

Needs and Challenges:

- Lack of Game

- Can't talk to girls

- Never touches grass

- Constantly high

Media Consumption Habits:

- Watch on phone and computers

- Social media and streaming sites

Emotional Connection:

- Inspirational, Funny, 

Prior Knowledge:

- Toilet Humor

- No knowedge, just interest in people embarassing themselves.

Accessibility and Inclusivity:

- Subtitles

- We will ask the opinions of females because we don't have any in our group

Call to Action:

- Make the guys more confident in themselves in talking to girls and presenting themselves in the dating world

- Show success.