Media ownership and regulation states that media companies tend to influence the media that is distributed to follow certain ideals of powerful people or governing bodies through reception theory and the censorship or exclusivity of certain content.
A case on Jeff Bezos' divorce was shown greatly in Jeff's favor, as he owns large news companies such as the washington post, allowing a large audience to believe in his story rather than even being exposed to any other views, allowing Jeff Bezos to maintain a positive public image.
Synergy
Synergy is when two media texts promote each other in their own respective media texts, to gain benefits for both sides including a larger audience, more profit, retaining fandoms and more.
Valorant and ZEDD partnered in September of 2021 to create skins for different guns and a knife that included tracks made by ZEDD to promote his music when you inspect the weapon. Valorant benefited from this as most of their sales come from players buying gun skins, and ZEDD providing them with a whole new attractive and unique line of gun skins that players will definitely have their eyes on. ZEDD benefits from this as his music is distributed to a larger, untouched audience of gamers and they are constantly exposed to it as more and more people buy the skins and people want to try it, eventually making people curious as to what his other music sounds like.
Cross Media Convergence
Cross media convergence is when certain media texts are shown across different platforms as well as on other media texts.
New Media
New media is the way media is consumed in the modern era, the quantity that its consumed in, the way it has been influenced by the growing audiences, etc.
Two Step Flow
Technological Convergence
Technological convergence is the theory that states how old traditional media has slowly been digitised and uses technology to spread media texts to larger audiences.
Genre Theory
Genre theory states that pieces of media need to be similar enough to other exisitng media texts to have a certain appeal to audiences, alllowing the audience to know what to expect when consuming said media, but needs to be different enough to have a unique selling point and engage and allow audiences to enjoy the content as new concepts instead of consuming the same content over and over again.
Desensitisation
Desensitisation theory states that the more we as viewers are exposed to certain types of content, the more we expect it to happen, giving it less meaning to us the more we see it.
Reception Theory
Stuart hall
Reception theory is the theory that talks about how we as the audience take in the meaning of certain codes, whether we follow the idea that the media is trying to give, whether we do not believe in the meaning at all, or if we are somewhere in between. This is shown through the preferred reading, oppositional, and negotiated reading. Preferred reading is when the media gives a certain meaning, and the audience conforms to it, taking the meaning as the media text intends. Oppositional reading is when the audiences take the meaning in a way that was not intended by the media text. Negotiated reading would be somewhere in between the two, where the audience is on the fence between agreeing with the meaning and disagreeing.
Cultivation Theory
George Gerbner
5 Narrative Codes
Roland Barthes
The 5 Narrative codes are ways in which a media texts weaves together a narrative for us as viewers to understand the meaning behind certain codes, symbols, actions, representations, etc. It includes Proairetic Code, Hermeneutic Code, Semantic Code, Symbolic Code and Cultural Code. Proairetic codes are actions that imply further action into the story, sort of a chain of actions, also seen as plot points. Hermeneutic code is the purposely hidden meaning of things, inciting mystery and wonder on the reader through the lack of knowledge they have on certain stories, characters, etc. Semantic codes are certain things shown to the viewers that suggest connotations of further meaning. Symbolic codes would be the language that props, actions, characters and symbols in general convey to the viewers to properly understand the meaning of things. Cultural codes include historical, social, psychological and literature references that convey certain meanings such as stereotypes, expectations, etc.
Binary Opposites
Levi Strauss
Binary oppostes state the contrast between to different ideas or entities, to show a competition in the story that further engages audiences to find out which side wins, or if there even is a winner. The way these binary opposites are resolved depends on what meaning the producer wants to convey with audiences, showing which side is better.
Globalisation
Social Learning
Albert Bandura
Social Learning is the theory that states how we as viewers tend to imitate what we see portrayed on media texts. as a result of overexposure to it, with bad influences being portrayed as something acceptable.
TV shows that include lots of action, fighting and guns tend to make consumers view these things as cool and something they want to try in real life, resulting in an increase in violent tendencies, the desire to wield lethal weapons, etc.
This is the post production editing, done by Gemi & Jason
Gemi:
Our friend Gus Yudha does most of the camera work since it's his camera and he is theonly one that knows how to operate the ronin mechanical tripod well. Some scenes really look professional and smooth due to the tripod. The camera was only used for the main shots, not the drafts or practice. The picture under is Gus.
We could have planned the schedule for the filming better, it took a while which limited the editing time. We did a lot of improvises along the way. (Like the alleyway after the car scene).
We did some drafts for clean drug transactions that look good on camera. We planned to make at least 3 different drug trades in different locations:
Our first rough draft:
Too short
Too simple
Only 2 people
Behind the scenes
The second draft is roughly what's going to happen for the real drug and brownie trade, only need to edit the jump cuts to make it feel fast-paced as this is an action movie. I really like how the camera switches point-of-view to inside the locker as Jason tries to get the drugs. We added that undershot of baron to replicate a feeling to the audience that the teachers are the ones the dealers are afraid of but learn not all of them are bad. When we implement this for our film, we can't have more than 2 drug trades with different locations, due to the limited 2-minute duration cap.
We used WhatsApp as our main communication method, it also has a feature to use voice messages and our friend Elang recorded the roar. We had the idea of changing the distributor credit opening in a more funny way, we spoofed it since we need a more comedic part, our movie is Action/Comedy. Also recorded the ambient noises of the school canteen to fill off space at the beginning.
The footage we recorded was all in big sizes, instead of using hard drives or USBs, we thought it will be better to take advantage of our special school gmail's google drive that has infinite storage. Everyone can also access it instantly. This probably saved a lot of production time.
I used premiere pro for editing, I'm more familiar with this software and if I'm confused in some parts since premier is so popular, I always get what I'm looking for most on Youtube. I'm in charge of every editing and Jason did the transitions between the clips with his software Adobe After Effects.
Special animations are better done with After Effects
Greenscreen alleyway clip
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Jason used the roto brush feature on After effects to create some sort of green screen for another way to transition. To remove the greenscreen, I added the clip I want to transition above the green alleyway clip and used a tool from premiere which is the Ultrakey.
A simple drag and drop, then change the ultra key color to green to remove it.
Alot of the scenes uses jump-cuts. Thankfully it's very simple as I just have to cut clips and some scenes according to the beat of the song (Living La Vida Loca).
Raw footage, no jumpcuts
Jason:
Because my computer is basically a Potato, I decided to edit where I got editing lessons ESDA Denpasar.
Job 1: The Drone Shot
the raw video
what we want to do
Step 1: Search youtube for solutions
This was far above my editing capabilities so far. Luckily I found this!
so boom boom copy copy
I applied the camera tracker and added text with the decided font: Overwave [https://www.dafont.com/overwave.font]
While doing this we wanted to slightly edit the font
1. Baron wanted it to blend more with the wall
2. Gemi wanted it to be pure white
I had an idea to add glow to it
We ended up liking this one so we used it
After that I masked the text so it wont spillover and it left us with this:
So I uploaded it to Google Drive and Gemi can continue editing
Time spent: 1 Hour
Job 2: El Higho End Scene
The Idea was to have the El Higho text appear and shake in time with Gemi's cough which would be dubbed later on by Gemi. There is a problem with the rendering which caused audio to be sped up.
I learnt how to this at my lessons beforehand. Its just keyframes :)
the raw video
But first we have to make sure the font looks good!
We chose the Doctor Punk font for it [https://www.dafont.com/doctor-punk.font]
1. Default
2. Niki wanted to invert colors and make thicker outlines which looked like this
we thought the outlines were too thick so...
boom, everyone liked it :)
At this point in time, there was a conflict of ideas
1. Niki wanted the text to appear one by one. [so "El" then "High" then "-O"] which looked like this:
2. Gemi wanted the text to enlarge and spin like this:
They compromised and decided to do both ideas at once and asked to make it faster becuase they thought the enlargement was "awkward"
Niki sent some drawings to help me
So we chop-chop edit and.....
Got approval from the crew and we move on
Time Spent: 2 Hours
Job 3: The Alleyway Transition
For a smooth transition we decided that the background behind Javier Raton should disappear as he walks
raw vid
This uses roto brush. Simple!
A roto brush tutorial for context
I turned the background to green so that it would work like a greenscreen when Gemi edits the final version. I was forced to make the video more zoomed in so it would work [discussed w/ Gemi about this beforehand]
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