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Tuesday 18 October 2022

Identity Theory - David Gauntlett









https://www.youtube.com/watch?v=d4XULt_mvhk


Dress Code:

  • Colorful

  • Designer clothing

  • Dyed perfect hair



How has the identity been constructed? (examples)

  • The identity of these diehard kpop fans has been constructed by them idolising these celebrities and wanting to be like them, from the way their hair looks all the way to the shape of their eyes, face, body, and even their personalities.




What are the readings of the text?

  • Preferred Reading: 

    • KPOP fans who adore how their idols look

    • People in the fashion business affected by new standards


  • Oppositional Reading:

  • People who don't like kpop

  • “This is so unrealistic”


What effect does this have on the audience?

Some people who idolise these celebrities and adore their looks may put effort in to look better, to mimic their style and develop their own identity, but sometimes they happen to copy them too much to the point that it seems unnatural to their own cultural, visual and behavioural identity.


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