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Monday, 24 October 2022

Agenda Setting - Media Gatekeeping

 News stories have different categories that are targeted to different people. A lot of these categories have priority over others on news sites, and so get more attention on them, however these days online, most targeted news goes to their niche audience through the algorithm.

1. Negativity

‘Hard’ News - bad news will almost always be prioritised. 

2. Proximity

Things that happen close to home (domestic news) or that involve people from a local area.

3. Recency 

“Breaking News’

4. Currency

The ‘value’ of a story. If it is useful for people. 

5. Continuity

Stories that are likely to continue for a long time.

6. Simplicity

The easier the story is to understand, the better. 

7. Personality

Often ‘soft’ news surrounds personalities in whom the public has an interest eg. Royal family, celebrities, athletes

8. Uniqueness

If a story is unusual or surprising 

9. Expectedness

Includes diary events - things that happen at a particular time of the year. 

10. Elite nations/people

Western societies such as European countries and the USA will tend to dominate the news. 

11. Exclusivity

When a news channel has footage or information that is not yet in possession of others. 

12. Threshold

How many people are impacted on by an event.


KOMPAS (Indonesian News Site/Paper)


This news would fall under the category of Continuity and Personality as this news talks about the lawyer of a famous indonesian lawyer, at this point possibly considered a celebrity, who has announced the next person he will be defending, Teddy Minaharsa - a high ranking police general - who has been caught in the drug business. This case is likely to come up again in the future, reporting on the different allegations, evidence, etc, thus falling under Continuity. Normally, this kind of case wouldn't be reported on much as it is rather common in Indonesia, but since this is a famous lawyer defending someone important in their government seemingly doing something illegal in the eyes of the public, it can also fall under Personality, targeting people who like gossip about famous/important people.




ORF - Österreichischer Rundfunk (Austrian News Site)



This news would fall under Proximity and Continuity. It talks about football in europe and how the national austrian team of Salzburg is a stepping stone to the elite ranks. It also talks about the lineups of the austrian team. As this is on an austrian news website, it relates to the nation's reputation in the football world, thus falling under Proximity. This news is also likely going to continue to update the football fans regarding their position in the Champions League, as well as how the Champions League will progress from here on out, also regarding the legend Haaland who will be a fierce opponent. Due to that, it falls under Continuity.

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